Let's Talk CPG.

Good morning! We’re switching things up!

NEWS

• Chipotle and Strava have joined forces to support individuals in achieving their wellness aspirations throughout January. As part of this collaboration, Chipotle has launched Chipotle segments on Strava, along with the exciting "No Quitters Challenge," aimed at inspiring and rewarding participants who successfully meet their wellness objectives, encouraging persistence and dedication.

• How Plant-Based Food Brands Are Riding The Next Wave. Visitors to this year's Plant Based World Expo in New York City were introduced to pioneering products such as jackfruit dumplings, mushroom-derived bacon, and vegan crab cakes. This marked a notable departure from the burgers and nuggets that had previously dominated the event's booths.

  • The slogan of this year's event was "The Next Wave," capturing the evolution within the plant-based food industry since the surge that began in 2019, notably with Beyond Meat's groundbreaking $240 million IPO.

  • While I've never actively pursued a plant-based diet, the idea has always intrigued me. Despite not acting on it before, I'm committed to exploring and incorporating more plant-based foods into my meals in 2024.

• CauliPuffs Debuts Line Of Gluten-Free Puffed Snacks. Joey Rosa, co-founder of CauliPuffs, expressed, "At CauliPuffs, we're dedicated to making snacking both pleasurable and guilt-free. Our aim is to present a healthier substitute for conventional snacks, accompanied by a diverse array of flavors suitable for all preferences."

CPG represents Consumer Packaged Goods, encompassing the essential items we regularly replenish as part of our daily routines. These goods are routinely consumed and replaced by customers and cover a wide range of everyday necessities such as food, beverages, cosmetics, and cleaning products.

As we enter 2024, it's crucial to acknowledge the abundance of emerging CPG brands in the food and beverage realm. Take CauliPuffs, for example. While some have been aware of them for some time, it's significant to highlight their consistent evolution and refinement of products for consumer satisfaction. In today's landscape, continuous development is pivotal for brands to stay relevant amidst the constant influx of new offerings.

Numerous new brands are surfacing in today's world, with some steadily ascending. Amidst this influx, it's crucial to recognize the perpetual state of change, growth, and evolution that characterizes this contemporary era.

I've compiled a list of CPG brands that I'm eager to witness flourish throughout the year. These are the ones I'm wholeheartedly cheering for and those that have already earned a special place in my admiration. As time progresses, I'm excited to witness their growth and evolution in the market.

1. Olipop, has showcased the boundless potential of probiotic sodas, pushing the boundaries by reinventing classic sodas and introducing innovative favorites. The remarkable growth from 75M to 200M in 2023 speaks volumes about Olipop's trajectory. Anticipation brews as I eagerly await Olipop's journey and the exciting prospects it holds for the current year!

1. Diaspora Co. stands as a remarkable spice company, led by the exceptional founder Sana, who brings an extensive background and deep expertise to their craft. Sana's mastery and dedication are truly impressive, especially considering the rich cultural heritage she weaves into her work. It's truly inspiring to witness a woman of color thriving in today's society, rooted deeply in her expertise and making a significant impact in her field.

1. Graza Graza has been a kitchen essential for as far back as my memory serves. It's not just about the versatility of this olive oil, perfect for both cooking and finishing touches, but also about the values it embodies, which strongly resonate with mine. Graza consistently upholds the highest standards, ensuring their olive oil is top-tier and they deeply care about the quality they deliver.

1. Goodles. Goodles has carved a unique space in my affections due to the resonance of their impactful message. Moreover, their noodles are a genuine delight! They embody a philosophy that centers on the celebration of all things positive, regardless of scale, championing goodness in its diverse and myriad forms. This ethos of embracing goodness wholeheartedly makes Goodles stand out among the rest.

1. Aura Bora my affection for Aura Bora runs deep, and it's not solely due to their phenomenal marketing prowess but also because of their commitment to owning their products. This brand is truly exceptional, boasting a unique and well-tailored identity that sets it apart. What captivates me most is their unwavering dedication to staying ahead of the curve, always striving to become the next best thing in the industry.

Appreciations to those who took the time to read my newsletter! I believe I've now established the posting format and schedule I desire for the upcoming year. While adjustments may happen, it's worth mentioning that I feel we're off to an excellent start!