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Good morning! Happy Monday! ❤️ I hope you had a good weekend!

This newsletter will be short and sweet and entirely based on drinks! My goal for Monday’s newsletter is to be less than 350 words, something you can be engaged with, and something that might help you choose something different if you walk into a store/restaurant and need a bev.

I love drinks; I adore them with all my heart, and watching the beverage industry transform and mold itself into something almost entirely different has been so enjoyable. I hope you enjoy today’s newsletter and have a wonderful Monday; you must also take care of yourself this week! The weather is changing, and you must take care of yourself if anything starts to happen!

The beverage world is buzzing with exciting changes in 2024. Health-focused drinks are leading the charge, with functional beverages offering more than just hydration. For instance, De Soi is capturing attention with its range of non-alcoholic apéritifs made with natural adaptogens. Inspired by the French ethos of pleasure and restraint, these drinks are designed to elevate the drinking experience while supporting wellness.

Eco-friendly choices are also making waves. Brands are moving away from plastic and embracing sustainable packaging solutions. Refillable bottles and energy-efficient production processes are becoming standard as companies respond to increasing consumer demand for environmentally responsible products.

The sober-curious trend is expanding, bringing more non-alcoholic alternatives to the forefront. Alongside De Soi’s sophisticated apéritifs, Recess offers innovative options like their Mood Powder. This 3-in-1 powder blend combines magnesium, adaptogens, and electrolytes to add a touch of calm to any beverage, catering to those seeking flavorful experiences without alcohol.

Customization is another key trend. Consumers are looking for personalized drink experiences, whether through custom flavors or tailored subscription services. Brands are leveraging technology to create beverages that match individual tastes and preferences, making each drink a unique experience.

Global flavors are making their mark, with beverages featuring exotic ingredients worldwide. Japanese matcha, which has already been making its rounds, Latin American aguas frescas, and other international flavors are expanding our taste horizons and bringing new, exciting options to the market. There is always something new to try!

Finally, technology is revolutionizing the beverage industry. Smart dispensers, app-connected drink machines, and innovative production techniques enhance convenience and ensure high-quality beverages. These tech-driven advancements make it easier to enjoy your favorite drinks with modern convenience.

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Have a wonderful week! I look forward to speaking with you again soon.

Cheers,

Ariana :^)